Job Opening

Digital Marketing Specialist - Social Media and Content Marketing

Job Industry Marketing and Advertising
Job Type Full-Time
Experience Level Associate
Date Posted 2021-07-28
Job Location Clark Freeport Zone
Company Information PBO Global
Unit B 5th Flr. Clark Center 7 Jose Abad Santos Ave.
Clark Freeport Zone, Pampanga
2023
Website: https://careers.pboglobal.com.au
Job Description This position will be responsible in supporting the company on its goal to reach its target market through planning, development and execution of Digital Marketing campaigns through Social Media platforms and Content Marketing. The role is expected to handle and manage social media platforms such as but not limited to Facebook, Instagram, LinkedIN and Twitter. It will also support the Digital Marketing team in creation, curation and content delivery of blogs, posts, website content, email marketing and other outlets in order to create brand awareness, boost traffic and generate inquiries. RESPONSIBILITIES Content Marketing Tasks: Write and direct production of content, collect content for social media, websites, and internal use. Create and distribute engaging written or graphic content in the form of posts, web page and blog content, or social media messages. Ensure brand consistency in marketing and social media messages. Track metrics and indicators for data-driven decision-making and course alterations. Manage content marketing strategy and plans, including coordinating with other teams. Design and present content in appealing, intuitive ways for a variety of audiences, on various platforms such as MailChimp, HubSpot, social media. Design and set up email templates for email marketing activities. Upload, edit and manage content on CMS such as WordPress or Square Space. Edit content marketing assets such as landing pages, forms and database/lead capture lists. Review website metrics and top-level performance through programs such as Google Analytics and HubSpot Social Media Marketing Tasks: Create marketing and social media campaigns and strategies, including budget planning, content ideation, and implementation schedules. Specifically, set up Facebook, LinkedIn or Instagram advertising campaigns from scratch through platforms such as Facebook Business Manager. Collect customer data and analyse social media metrics to create comprehensive reports and improve future marketing strategies and campaigns. Grow and expand client presence through various digital and social media platforms plus increases presence on existing platforms including Facebook, LinkedIn, Twitter, and Instagram. Research and monitor activity of company competitors Monitor inquiries on social media platforms and coordinate with the team as required.
Job Qualifications REQUIREMENTS

Bachelor's degree in marketing, communications, journalism, or a related field

Can-do attitude, able to find solutions to problems, happy to be a team player and help with any part of the business

Digitally-savvy with strong analytical skills

Process-driven and able to see more efficient ways to do things

Excellent English communication skills, both oral and written

Highly proficient in Microsoft Office, specifically PowerPoint

Basic knowledge in photoshop, illustrator, Canva and other design tools.

Ability to use marketing platforms such as Mail Chimp, HubSpot

Good background in social media platforms particularly Facebook, LinkedIn and Instagram

Strong interpersonal skills with the ability to maintain working relationships with external and internal clients

Prior experience in editorial and content strategies of multi-channel content

Foundation in lead generation tasks

Fast and efficient with excellent attention to detail


ADVANTAGES

Have worked with reputable digital marketing or BPO company in the same capacity

Experience working with Australian or Philippine based companies

Knowledge in SEO/SEM/Google Ads is an advantage but not required
Number of Job Opening 2
Highest Education Attainment College Graduate
How to apply to this job Please apply directly to our career website - https://careers.pboglobal.com.au/
Contact Info HRD
Contact Phone : 09777057388 Contact Email : This email address is being protected from spambots. You need JavaScript enabled to view it.

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